This is one of the top questions we get from clients, and it’s a tricky one: Should a business accept American Express cards? It's not a simple yes or no. Here's a breakdown to help you decide:
The Challenges with American Express:
- Costs: Accepting American Express can be pricier than other cards.
- Inconvenience: It often requires a separate merchant ID and billing statement.
- Chargebacks: Some merchants find that chargebacks are more frequent with AmEx. When disputes arise, customers typically get the benefit of the doubt.
The Loyalty of AmEx Cardholders:
In my experience, AmEx cardholders love their AmEx cards. They appreciate the card’s cash rewards, customer service, and high caps on purchases. People get AmEx cards because they want to use them, and they will be disappointed when they can’t. No doubt some will take their business elsewhere. But because accepting AmEx isn’t feasible for many small businesses, most AmEx cardholders are accustomed to hearing “no.”
Know Your Customer Base:
The key is understanding your clientele. For instance:
- A high-end retail boutique might lose sales by not accepting AmEx.
- In contrast, medical providers might find patients more flexible about switching cards.
A Middle Ground?
Consider accepting AmEx but guide customers towards other payment options when possible. It’s about striking a balance between convenience and cost. If you’d like to discuss a customized solution for your business, let’s talk.